Cost Effective Advertising for Small Businesses

Advertise your business

So, you have a small business or have been tasked to advertise for one. But unless you re working with a company like Apple, Honda, Coors, or FedEx, you won t have millions of dollars set aside for your advertising campaigns.

In fact, most small businesses and start-ups are lucky to have a few thousand dollars to make a splash, let alone a bankroll that could feed the third world.

So, what little money you have needs to be spent wisely.

Think smarter, and think laterally. You have to make the most out of the ad dollars you do have, no matter how limited you are. These cost-effective ways to advertise your business give you a variety of options to choose from, especially if you re on an ad budget die. Don t let the advertising game intimidate you.

There are so many opportunities out there for you to advertise your company that don t involve thousands of dollars. If you re willing to do a little legwork, you ll save money and find the best, inexpensive way to advertise your company. And all of them will give you a great return on your investment:

Create Podcast Ads

Podcast ads are easy for you to create on your own and podcast ad time is a very reasonable buy. If you can find a popular podcast that s related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider.

Use Remnant Advertising

Think of remnant advertising in the same way as cut-price hotel rooms from a site like Hotwire. You will get a hotel room in the city of your choosing, perhaps even on the date of your choosing, and with the stars you want. But, you won t know which hotel you re staying in, how far it is from the airport, and what the amenities are around it.

Utilize Your Website to Advertise Your Business

Many business owners think they only need a website if they sell products online. No matter what type of company you have, you NEED a website. Potential customers hit the Internet looking for companies in their local area. If your competitor s online and you re not, guess who has the advantage. Build a Web site that s beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company.

Post Your Commercials on YouTube

If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to post your commercial on the site and you can promote it on your own Web site so customers in your area can watch your commercial(s) online.

Create Flyers and Handbills

Creating your own flyer to advertise your business is simple, inexpensive and it s a great way to generate buzz about your company. If you really want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring in your flyer. This also gives you an informal way to track how many people are coming in just because they saw your flyer.

You CAN Advertise on Cable

Wait! Before your eyes skip over this section, thinking it s just for those who can afford a TV commercial, keep reading. You can advertise on cable through crawls, full-screen ads and above program listings. These alternative advertising methods are very affordable. Crawls can cost under $10 a day.

Cross-Promote Your Business With Partners

National companies partner every day because it s an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isn t just for corporate giants. Going in with other businesses helps you save advertising money while increasing your exposure to customers.

Produce a Quality Newsletter or Email

A newsletter/email helps you keep in touch with your current customers and tap into a market of potential customers.

Your newsletter shouldn t be used to send ads to your customers, though. Use your newsletter to provide your customers with valuable information that makes you the company they remember when they re ready to buy.

Get on the Radio

Don t ignore radio as a means of communication. Yes, times have changed and it is not in the same league as it was 40 years ago. But, there are still millions of people out there listening to public radio, and ad space is cheaper than it has ever been. You can have the radio station create the ad for you (which can result in dubious quality ads) or you can hire an agency to do it for you. There s always the option to do it yourself, too, and if you have a family-owned business with a friendly feel, your own voice can be a great selling tool.

There are plenty of non-profit and not-for-profit advertising strategies and tactics that you can take advantage of. For a start, you can ask professionals to donate their services for free, or a reduced rate at the very least. There are special services available only to non-profits, such as Facebook s Donate Now button. And the Google Ad Grants program could award you $10,000 in free advertising if you qualify. Even if you re not a non-profit, consider partnering with one to spread the word about your business and their cause at the same time.

Create a Challenge or Break a Record

If you ve ever watched a show like Man Vs Food, or Bizarre Foods, you will notice that a lot of the places visited by the host have something outrageous going for them. It s eating 50 hot wings in under 30 minutes, or devouring a 7-pound burrito in an hour. A challenge can spread the word about your business for free, but this clever strategy is not just applicable to eateries. If you can get creative, you can apply it to your own business. Think of a way that you could challenge your customers to do something, and get their names on a board. Or win a prize. It will go viral if it s good enough.



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Franchise Your Business

Expand and Grow Your Business Through Franchising

Franchising your business

You are a successful business owner and you are looking to expand your operation. You have an idea of what is involved, but you aren’t entirely sure where to begin. After all, the process is complex and the path to franchising your business can sometimes be confusing. What you want is a trusted team to guide you through development, execution and subsequent launch of your own franchise system. Ultimately, you want a system in place that can take you from business owner to successful franchisor. But what steps should you take first?

Franchising your business

If you are thinking about franchising but want to learn all the ins and outs before you jump in, this is where you need to be. In this section, we break down what your goals should be as well as giving you the tools and information you need to understand the complete process.

Franchising your business

If your business has established a network of licensees who signed license agreements and who are selling products or services under your trademark or brand then chances are you have given some thought to franchising, whether or not your license system may really be a franchise and whether or not, legally, you need to convert your license system to a franchise system. Click on the link below to learn more.

Franchising your business

At the state level there are various franchise registration and regulation obligations imposed on franchisors. A franchisors franchise registration, filing and/or disclosure obligations vary on a state-by-state basis with the most stringent requirements typically associated with the franchise registration states. Click on the link for important links and information related to state specific franchise laws.

Franchising your business

As an emerging franchisor your goal is to add franchisees and to strategically scale-up and grow your franchise system. Success requires a precise plan of action and a proven franchise development team that understands what it means to be an emerging franchisor, the structural challenges that you face and how to differentiate and grow your system through direct response marketing. Click below to learn about our Franchise Growth Labs.

How Do You Get Started?

The Franchise Launch Program is a completely fixed fee franchise development program that is focused on your business and establishing a realistic legal and business infrastructure for the successful development and launch of your franchise system. To learn more about the franchise launch program and whether or not your business would qualify and be a good fit, contact Samantha Surowiec at (800) 976-4904 or schedule a free Strategic Franchise Assessment Call with our team. You can also get started right away and access our free guide How to Expand and Grow Your Business Through Franchising.

Dedicated to Building Franchise Systems that Scale-Up and Grow

We are a small specialized team of franchise lawyers and franchise professionals who are committed – absolutely committed – to entrepreneurship and the success of our clients. In addition to being a franchise lawyer with over 20 years of experience, Charles N. Internicola is also a franchisor of a small emerging franchise system. So we know and understand what it means to be a franchisor and what it means to franchise your business. We have done it ourselves and will add invaluable experience and know-how to the development and launch of your franchise system.

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The Franchise Launch Program Process

Best in Class Franchise System Grounded in Real World Experiences

Franchising is not a “one size fits all” process and Franchise success comes in many forms, shapes and sizes. The Franchise Launch Program and our franchise development process is focused on you, your business, your brand and the the development of a best in class franchise system that amplifies and leverages the strengths of your business and brand.

Phase I Phase II Phase III

1. Franchise Assessment

Is your business franchisable and are your business goals consistent with franchising?

Franchising your business

2. Business and Brand Assessment

What are your core business assets, brand attributes and how to leverage these assets within a franchise system?

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3. Competitive Franchise Study

What does the competitive landscape look like, what do competing franchise systems look like and how to differentiate your franchise system?

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4. Your Franchise Blueprint

An outline of what your franchise system will look like, the protection of your brand, the franchise fee, royalty structures, territories, and franchise metrics to be incorporated into your system.

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5. Brand Protection

Registering your trademarks and protecting your brand.

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6. Developing your FDD

Establishing and developing a multi-state FDD structure that is specific to your franchise system and leverages industry best practices to differentiate your system and achieve franchise growth and stability.

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7. Developing Franchise Agreements

Establishing franchise agreements that represent bery best legal protection for your system focused on enforceability, long-term success and franchise sales.

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8. Corporate Structuring

Establishing the corporate entities (i.e., your new franchise company) to serve as the franchisor of your new system and to shield your intellectual property assets.

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9. Advisor Consulting

We work with your accountant and even your local attorney to collaborate as to the launch of your system and to ensure consistency with your existing advisors.

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10. Launch and State Registrations

Once complete and ready to launch we register your franchise offering in strategic franchise registration states.

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11. Post Launch Consultations

Even after we launch your system our team is here for your. Monthly, we set aside a one hour conference call to speak and work with you.

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Are You Wondering How to Franchise Your Business?

Franchising is a great way to expand your business without managing more people, investing your own money or creating more work for yourself.

Grow your business- faster and for less money

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“Wonder Woman” hits movie theaters around the world next summer when Gal Gadot returns as the title character in the epic action adventure from director Patty Jenkins (“Monster,” AMC’s “The Killing”). Joining Gadot in the international cast are Chris Pine (the “Star Trek” films), Robin Wright (“The Girl with the Dragon Tattoo,” Netflix’s “House of Cards”), Danny Huston (“Clash of the Titans,” “X-Men Origins: Wolverine”), David Thewlis (the “Harry Potter” films, “The Theory of Everything”), Connie Nielsen (Fox’s “The Following,” “Gladiator”), Elena Anaya (“The Skin I Live In”), Ewen Bremner (“Exodus: Gods and Kings,” “Snowpiercer”), Lucy Davis (“Shaun of the Dead,” FX’s “Better Things”), Lisa Loven Kongsli (upcoming “Ashes in the Snow”), Eugene Brave Rock (AMC’s “Hell on Wheels”) and Saïd Taghmaoui (“American Hustle”).

Before she was Wonder Woman, she was Diana, princess of the Amazons, trained to be an unconquerable warrior. Raised on a sheltered island paradise, when an American pilot crashes on their shores and tells of a massive conflict raging in the outside world, Diana leaves her home, convinced she can stop the threat. Fighting alongside man in a war to end all wars, Diana will discover her full powers. and her true destiny.

Patty Jenkins directs the film from a screenplay by Allan Heinberg, story by Zack Snyder Allan Heinberg and Jason Fuchs, based on characters from DC Comics. Wonder Woman was created by William Moulton Marston.

The film is produced by Charles Roven, Deborah Snyder, Zack Snyder and Richard Suckle, with Stephen Jones, Geoff Johns, Wesley Coller and Rebecca Steel Roven serving as executive producers.

Joining Jenkins behind the camera are director of photography Matthew Jensen (“Chronicle,” “Fantastic Four,” HBO’s “Game of Thrones”), Oscar-nominated production designer Aline Bonetto (“Amélie,” “A Very Long Engagement,” “Pan”), Oscar-winning editor Martin Walsh (“Chicago,” “Jack Ryan: Shadow Recruit,” “V for Vendetta”), and Oscar-winning costume designer Lindy Hemming (“The Dark Knight” trilogy, “Topsy-Turvy”). The music is by composer Rupert Gregson-Williams (“Hacksaw Ridge,” “The Legend of Tarzan”).

Warner Bros. Pictures presents, an Atlas Entertainment / Cruel and Unusual production , “Wonder Woman.” Own the Digital Movie and Blu-ray™ Now, and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

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    A 26-year-old California man is accused of traveling to Eugene to have sex with a 17-year-old girl he met online when she was 15, according to court documents filed in Lane County Circuit Court. Dylan Michael Ruhs of Petaluma, Calif., was arrested and booked into the Lane County Jail on

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