How to Write a Business Plan

Creating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating.

Steps Edit

Part One of Three:

Doing Your Homework Edit

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Part Two of Three:

Structuring Your Business Edit

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business proposal sample

Business Proposal

To Help You Streamline Your Business

Business proposal sample

Document Description

At its root, a business proposal simply defines the terms of a potential business relationship. One party will provide some goods or services in exchange for currency or some other set of goods and services. However, before the contracts are written up and signed, a proposal is needed to help solidify this relationship. The business proposal is the first step toward securing a contract for goods or services.

Document Outline Info

  • Size 203KB
  • Format Microsoft Word (.doc)
  • Language English
  • Category Bids and Proposals
  • Type Proposals

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Free Sample Business Plans

Get inspired with our gallery of 500+ business plans. Choose the category that is closest to your own business or industry, and find a plan you like. You can use it for reference in writing your own plan, or actually open it in Business Plan Pro software and edit it to match your business.

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41 plans for computer repair, reseller, and consulting

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  • Retail and Online Store (106 free plans)
  • Wedding and Event Planning (10 free plans)
  • Wholesale and Distributor (42 free plans)

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Business Plan Writing

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Sample Strategic Plan

Scroll down to see a sample strategic plan.

Strategic Plan

This document sets out a strategic plan for AnyBiz Inc. It reviews strengths, weaknesses, threats and opportunities; presents a series of statements relating to AnyBiz Inc’s vision, mission, values and objectives; and sets out its proposed strategies and goals.

Strengths, Weaknesses, Threats Opportunities

This strategic plan addresses the following key strengths, weaknesses, threats and opportunities for AnyBiz Inc:

  • R and D almost complete
  • Basis for strong management team
  • Key first major customer acquired
  • Initial product can evolve into range of offerings
  • Located near a major centre of excellence
  • Very focused management/staff
  • Well-rounded and managed business
  • Overdependent on borrowings – Insufficient cash resources
  • Board of Directors is too narrow
  • Lack of awareness amongst prospective customers
  • Need to relocate to larger premises
  • Absence of strong sales/marketing expertise
  • Overdependence on few key staff
  • Emerging new technologies may move market in new directions
  • Major player may enter targeted market segment
  • New technology may make products obsolescent
  • Economic slowdown could reduce demand
  • Euro/Yen may move against $
  • Market may become price sensitive
  • Market segment’s growth could attract major competition
  • Market segment is poised for rapid growth
  • Export markets offer great potential
  • Distribution channels seeking new products
  • Scope to diversify into related market segments


The promoters’ vision of AnyBiz Inc in 3-4 year’s time is:

Mission Statement

The central purpose and role of AnyBiz Inc is defined as:

Sample business plan

Corporate Values

The corporate values governing AnyBiz Inc’s development will include the following:

  • AnyBiz operates in accordance with the highest standards in all relationships with customers, suppliers, environment and the community.

  • AnyBiz fosters a climate which encourages innovation and diligence amongst staff and rewards accordingly.
  • Business Objectives

    Longer term business objectives of AnyBiz Inc are summarized as:

    • To expand the business aggressively and offer above-average returns to shareholders.

  • To become the leading, innovative systems company within the xx market segments.
  • Key Strategies

    The following critical strategies will be pursued by AnyBiz Inc:

    1. Accelerate product launches by strengthening R and D team
    2. Extend links with key technology centres
    3. Raise additional venture capital
    4. Expand senior management team in sales/marketing
    5. Recruit non-executive directors
    6. Strengthen human resources function and introduce share options for staff
    7. Appoint advisers for intellectual property and finance
    8. Seek new market segments/applications for products

    The following important strategies will also be followed:

    1. Locate new premises adjacent to xxx
    2. Commission assessments of key markets
    3. Start participating in trade shows and missions
    4. Develop overseas market entry plans
    5. Pursue strategic alliances with complementary players
    6. Strengthen web presence and promote
    7. Seek new market segments/applications for products

    Major Goals

    The following key targets will be achieved by AnyBiz Inc over the next 3-4 years:

    • Achieve sales of $xx million by 200X
    • Report annualized profits of $xx million in 200X
    • Secure xx% of the xx market segment by 200X
    • Become largest supplier of xxx systems in xx countries within xx years
    • Undertake an IPO by 200X
    • Employ xxx people including xx% technically qualified by 200X
    • Have sales offices or agents in xx key markets before 200X

    Strategic Action Programs

    The following strategic action programs will be implemented:

    1. CEO: Prepare comprehensive business plan and develop contacts to raise VC within 6-9 months.

  • CFO: Recruit Marketing Director and other key staff for marketing/sales and HR Director within 3-4 months.

  • TechDir: Review R and D resources and scope for technical alliances – expand with arrival of VC.

  • Board: Expand BoD to include further independent financial, technical and industrial expertise prior to seeking VC.

  • All: Develop and implement accelerated market entry and development plans.

    Compiled using Online Strategic Planner at

    Get Further Help

    For further information on many aspects of preparing a strategic plan, review the white papers on Getting Business Ideas (if a startup), Devising Business Strategies and Preparing a Strategic Plan. If a strategic plan is being prepared as part of a comprehensive business plan, see also How to Write a Business Plan and Free-Plan.

  • Proposal Templates

    Business Proposal Letter

    People who are trying to start a new business can write a business proposal letter. They have to mention what there expectation to start a new business. Most business needs support from outside like customer support. The business proposal letter should contain the details what the business organization as offered to the clients. The letter wants to cover the customer and they want to try the product offered by the business organization. The main aim of the letter is to explain about the use of the product and the service of the company. These business proposal letters helps to promote the product and service of the company. People can get ideas from various sources to write the letter. The letter must be very effective.

    As a new businessman you may need to create and establish new business connections to run your business affairs with best. An effective business proposal letter is one of the best and effective ways to create important professional connections for your business. It is a vital tool to show a thoroughly knowledge of the business as well as how it can benefit from your services. A business proposal letter is one of the most important business documents written by one party to another usually as a means for gaining a partnership or financial backing in business functions. You can chase new business opportunities with an effective and well written business proposal letter.

    One needs to use his/her great communications skills and professional experience while writing a business proposal letter to get better results. A well designed effective business proposal letter normally presents details and information in an organized manner that makes your proposal attractive to the other business entities. Such business proposal letters are also used by companies and organizations to promote and advertise their products and services. If you have no idea about how to write an effective business proposal letter, you must use a business proposal letter template or sample to write an efficient and winning business proposal letter. Try to use our below described business proposal letter template which is designed by our professionals to provide assistance in making of a business proposal letter.

    Download this Business Proposal Letter template from here.

    Business proposal sample

    Business proposal templates

    These convenient and easy-to-use proposal templates were created via Quote Roller, an awesome app that helps create, manage and send business proposals.

    Quote Roller is designed to automate the process, making it as simple and as fast as possible. With a user-friendly interface and a great variety of features, this web-based sales proposal software comes fully loaded with a library of sample proposal templates for a wide range of fields.

    All you have to do is to select the template for your project, fill in the necessary information, and send it to your client.

    If you haven t found what you need, please check proposal templates and quote templates on our partner s site.


    14-day free trial. No credit card required.

    Templates library

    Web Design Proposal Template

    This template works great for anyone in the web design field. You can customize your services, subscriptions, and products easily and clearly. Download →

    Business Plan Template

    This easy-to-use, detailed template helps you create a thorough business plan, including financial charts and examples. Download →

    Marketing Proposal Template

    Generic marketing proposal sample created for sales teams in small marketing agencies. Download →

    Graphic Design Proposal Template

    This template will work great for graphic design teams that provide services both in creating compelling designs and in end-to-end project management implementation. Download →

    Construction Proposal Template

    Well-written building and construction proposal template. Would work well both for individuals, who are general contractors, as well as for a large development company. This proposal sample was shared by a team of competent engineers. Download →

    Event Management Proposal Template

    The great-looking and creative Event Management proposal template is designed to make your potential clients confident that you are the one to serve their conference, seminar, party or any other event. Download →


    14-day free trial. No credit card required.

    Interior Design Proposal Template

    Sales proposal sample for residential and commercial design firms with interior design service agreement. Send beautiful quotes, win business and create stunning interiors. Download →

    SEO Proposal Template

    Search engine optimization (SEO) services proposal template contributed by one of the Internet marketing leaders. Download →

    HR Proposal Template

    Example of Human Resources (HR) proposal template for small to medium HR agencies. Contributed by members of a staffing agencies who use Quote Roller application. Download →

    Photography Proposal Template

    Photography project proposal template will help to get a photo services quote done quickly. The sample covers the most of what professional photographer would need: cover page, introduction, process, agreement. Download →

    Speaker Proposal Template

    Speaker Proposal Template is a professionally written document designed for companies that provide external speaking services at great range of events. Download →

    Branding Proposal Template

    If your job is to create unique brand platforms including visual identity elements, key messages and accurate market positions then this proposal will help you win new clients. Download →

    Wedding Planning Proposal Template

    Are you in the wedding organizing business? Download the best sample of all wedding coordination / planning proposals. Download →

    Solar Panel Installation Proposal Template

    Here is an example of a proposal sample for renewable energy sector solar panel installation and maintenance proposal template. Download →

    Professional Writing Proposal Template

    Are you a professional writer (copywriter) looking to create your first proposal? Check this sample, you ll find it is a good starting point. Download →

    WordPress Web Design Proposal Template

    This web design proposal template is offering design and development of WordPress-based website. Download →

    Cleaning Proposal Template

    The Cleaning Proposal template gives good general details about a company and the range of cleaning services they offer, as well as providing a basic services agreement and service schedule. Download →

    Catering Proposal Template

    This catering proposal is suitable for small and midsize businesses that provide catering services. This proposal will work great for restaurants, catering companies, etc. Download →

    Lease Proposal Template

    Is Real Estate your business? Our Commercial Lease proposal template comes loaded with all of the terms and language that you need in order to sign an agreement that you can be comfortable with. Download →

    E-Commerce (Magento) Web Design Proposal Template

    The template is suitable for anyone in the web design field looking to offer eCommerce solution on top of Magento. You can customize your services, subscriptions, and products easily and clearly. Download →

    Website Development Proposal Template

    Web development sales proposal for midsize agency specializing in web design, graphic design, and search engine optimization. Download →

    Research Proposal Template

    This proposal is aimed at scientists and researchers working in different fields. The template guides you and contains notes that will help you bring all of your research thoughts into professionally formatted proposal. Download →

    Property Management Proposal Template

    The Property Management proposal template is a great document to use for a full-service property management company, providing rental property supervision and management. Download →

    Pest Control Proposal Template

    Pest Control proposal template is a ready-to-use document for companies that offer a wide range of pest control services and management solutions in commercial and residential premises. Download →

    Online Tutoring Services Proposal Template

    Use this tutoring services proposal template to increase your sales in online modules and look more professional. Download →

    Flooring Installation | Repair Proposal Template

    This proposal will work great for construction companies that deliver complex flooring installation and repair solutions for all types of projects. Download →

    Architectural Proposal Template

    This architect consultancy template offers planning and design services for new builds and renovations, as well as supervision and coordination of the construction process. Download →

    Marketing Recap Proposal Template

    This Marketing Recap proposal template is made for those who plan and manage marketing campaigns through event and entertainment venues. Download →

    Insurance Proposal Template

    Insurance proposal template is a general outline of the terms and conditions including such sections as Property Insurance, General Liability Insurance, Business Automoble Insurance, etc. Download →

    Video Production Proposal Template

    Video Production proposal template was created for the movies and motion graphics professionals. Document proposes a sample film production to potential investors. Download →

    PR | Public Relations Proposal Template

    PR or marketing agency? Try this template to come off more professional and attract new clients. Download →

    Laundry Services Proposal Template

    Our Laundry Services proposal is an official document which helps your company offer an array of laundry services and products to organizations or individuals. Download →

    Accounting Proposal Template

    This Accounting Template would work great for any firm that operates as an outsource partner providing financial services in areas including accounting, bookkeeping and controller services. Download →

    Sponsorship Proposal Template

    You re having an event for your favorite charity, business, professional org or something else. You need sponsors. Here s a professional template and some creative ideas to raise money for your event. Download →

    Construction Equipment Lease Proposal Template

    This template is ready to use for a rental company who specializes in leasing solutions for contractors and retail customers. Download →

    Landscaping Proposal Template

    This is a highly detailed and well-written proposal for a full-service landscaping company providing a wide range of design and maintenance services, for both residential and commercial clients.


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    Creating a Winning Proposal

    Your proposal — the document that details what you propose to do for a client — is an important marketing tool, but may not be as intimidating as you imagine.

    Its objective is to outline your approach and your strategy, plus provide details about your background and experience that’s relevant to the project. But most proposals are too long and filled with too much generic material, conveying heft rather than substance. And while proposals are essential to the selling process, especially if you’re pursuing complex projects from large corporations, designers who shy away from selling tend to use the proposal to do the bulk of the selling for them. But it can’t. That’s not its purpose.

    Business proposal sample

    Get 25 Resources for Project-Winning Proposals. In this exclusive Proposal Bundle and you ll find actual proposals you can use as models to create your own template, improve your existing template and/or to customize a specific proposal you re working on + exclusive tips to win projects every time.

    Yes, you need a template for your proposals so you don’t have to reinvent the wheel each time you create one (keep reading and you ll find an example); but the proposal you submit should be anything but generic. Find out as much as you can from your prospect, then customize your proposal so that it reads like a document written expressly for them. Include as many details and references to conversations you’ve had as you can. Go out of your way to think through the project and let that thought process be reflected in the document. You might even include additional research you’ve done.

    Next, think about how your proposal will be used (and if you don’t know, ask). For example, if your contact isn’t the decision-maker, your proposal will probably be used to sell your services up the chain to their management. Those people won’t have spoken to you or met you. They won’t have seen your website. All they have is the proposal. So if you wonder whether to include an idea that was discussed during your conversations or additional samples you showed to your direct contact, go ahead and include them. Make sure your proposal presents the full picture of your services and makes the strongest possible argument for why you’re the best candidate for the project.

    At the same time, don’t put too much weight on the proposal itself because there’s more to the process than what’s on paper. What matters more is how well you communicate and follow through, how reliable you are, how you speak to them and how well taken care of they feel, including during the follow-up process.

    Sample Proposal

    Allison Manley of Chicago-based design firm Rogue Element Inc. has generously offered to share one of her firm s winning proposals for a major web design project for a law school. (We thank her sincerely for that. No one else wanted to share.)

    Manley emphasizes that this proposal (a response to an RFP) got Rogue Element into the final three firms being considered, but it was the interview that got them the job.

    Notes on the Proposal

    1. The client specifically liked pages 11–12, where they outline their creative process via case studies. For this particular RFP, they wanted a maximum page count, so we gave abbreviated case studies, Manley says. We have since updated our RFPs a bit so our case studies are now fleshed out more comprehensively with Challenge/Solution/Results areas so we can list metrics. Plus, we added some awards we won in our bios, and a communications section that provides more info about the working process and billing procedures.
    2. The client asked for the Terms Conditions, so that s why they are included. Manley always asks whether they want them included.
    • For more from Ilise Benun pick up her Proposal Bundle for Designers: 25 Resources for Project-Winning Proposals. In the new Proposal Bundle, you ll find 11 actual proposals that you can use as models to create your own template, improve your existing template and/or to customize a specific proposal you re working on.