business reviews

Jaikumar Vijayan, November 10, 2017 5:35 PM

Business reviews

Microsoft Adds New SwiftKey Customization Options

Pedro Hernandez, November 10, 2017 3:45 PM

Business reviews

Nimble’s Contact Manager Unites Many Cloud Apps

Chris Preimesberger, November 10, 2017 2:42 PM

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Apple Working to Fix Cold Weather Display Glitch Apple Working to Fix Cold Weather Display Glitch

Todd R. Weiss, November 10, 2017 2:41 PM

Business reviews

HPE Unveils Blockchain-as-a-Service for Enterprises HPE Unveils Blockchain-as-a-Service for Enterprises

Chris Preimesberger, November 10, 2017 1:26 PM

Business reviews

Apple Working to Fix Cold Weather Display Glitch Apple Working to Fix Cold Weather Display Glitch

Todd R. Weiss, November 10, 2017 2:41 PM

Business reviews

HPE Unveils Blockchain-as-a-Service for Enterprises HPE Unveils Blockchain-as-a-Service for Enterprises

Chris Preimesberger, November 10, 2017 1:26 PM

Business reviews

Financial Impact of NotPetya Ransomware Keeps Rising

Business reviews

LinkedIn Tool for Microsoft Word Uses AI to Spruce Up Resumes

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Red Hat CTO Details the Next Waves of IT Innovation Business reviewsVIDEO

Business reviews

Apple’s iPhone X Includes Innovative Features You May Even Find Useful

Enterprise Tech Videos

What s Next for IT Innovation at Red Hat?

Sean Michael Kerner. Posted November 10, 2017.

VIDEO: Chris Wright, VP and CTO at Red Hat, talks about the future direction of Red Hat Enterprise Linux and the next exciting areas of IT innovation.

Next iPad Pro to Boast Facial Recognition

eWEEK Staff. Posted November 10, 2017.

DAILY VIDEO: Apple will bring facial recognition to the iPad, a report says; the vast majority of users don’t use two-factor authentication, a survey finds; Google adds a version testing feature.

Google to Integrate Tools With Salesforce Cloud CRM

eWEEK Staff. Posted November 09, 2017.

DAILY VIDEO: Google will integrate G Suite and Analytics 360 with Salesforce Cloud CRM; Sprint ends merger talks with T-Mobile over control issues; Dell EMC expands its all-flash storage lineup.

Broadcom Offers $105B for Qualcomm

eWEEK Staff. Posted November 08, 2017.

DAILY VIDEO: Broadcom makes an unsolicited $105 billion bid for Qualcomm; a fake WhatsApp update for Android dodges Google Play’s vetting process; IBM Cloud Object Storage opens a layer for Watson.

T-Mobile, Sprint Resume Merger Talks

eWEEK Staff. Posted November 07, 2017.

DAILY VIDEO: T-Mobile and Sprint talks resume on a tortuous road to a potential merger; users express anger after a glitch blocks Google Docs file access; Microsoft uses AI to tighten Word’s.

Business reviews

Red Hat CTO Details the Next Waves of IT Innovation

Business reviews

Next Apple iPad Pro to Get Facial Recognition, Faster.

Business reviews

Google G Suite, Analytics 360 to Interact With Salesforce.

Business reviews

Broadcom Eyes Mobile Chip Maker Qualcomm to Challenge.

Business reviews

T-Mobile, Sprint Resume Talks to Merge to Take On Verizon.

Intel Processors, Storage Set New Dell Servers Apart

eWEEK Sponsored News. Posted June 02, 2015.

Dell’s latest Intel-based PowerEdge servers bring new levels of operational efficiency and flexibility while extending industry-leading reliability and uptime.

Dell PowerEdge T630: Versatility for ROBO

eWEEK Sponsored News. Posted June 02, 2015.

The Dell PowerEdge T630 is a mainstream 2S/5U rack-mount tower server with a versatile mix of configuration options, performance, and scalability. The Intel-based T630 is designed for mid-size.

Dell PowerEdge R730xd: Storage Density for Clouds

eWEEK Sponsored News. Posted June 02, 2015.

The Dell PowerEdge R730xd, also based on Intel Xeon processors, is one of the world’s densest server-side storage servers, with more than 100 TB of flash storage in a 2U chassis. It delivers.

Save on Operating Costs for Scale-Out Workloads

eWEEK Sponsored News. Posted June 02, 2015.

With the introduction of the Dell PowerEdge FM 120×4, Dell and Intel are bringing to market a server that can actually save on operating costs as it scales.

Dell PowerEdge R630: Incredible Density

eWEEK Sponsored News. Posted June 02, 2015.

The Dell PowerEdge R630 is a mainstream 2S/1U rack server that delivers incredible density across a range of resources, enabling highly flexible data center scaling. With its powerful Intel Xeon.



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Grand Parkway set to be widened from four lanes to six north of

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How Texas reacted to and benefited from World War II

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Vintage World War II photos show Texas military base preparing

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HISD Board of Education approves academic calendar for 2018-19

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Mayor addresses trouble at Houston homeless encampments

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Judge gives FEMA deadline to firm up policy on aid to churches

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Texas executes Mexican national despite international outcry

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Lives Lost: Community mourns 26 victims of Texas church shooting

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Maine woman turns viral image of uterus giving the middle finger

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Drexel University professor raises issue of ‘whiteness’ following

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D-Day: The Invasion of Normandy in color photographs

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Report: White House Communications Director Hope Hicks scheduled

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Rockets working to find rhythm for Tarik Black’s playing time

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Luc Mbah a Moute makes timely return to Rockets’ lineup

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Grizzlies coach David Fizdale discusses team’s success against

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Auburn upends Georgia, 40-17

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The top 100 brands millennials like

Small-business resources

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Big-name lawyer apparently sues wrong companies

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Deal of the Week: Norfolk Tower to get upgrades, new name

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Kenny Chesney is taking a trip to the Woodlands Pavilion

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Pokeworks marks Houston opening with BOGO offer

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Houston Symphony adds ‘Star Wars’ to pops lineup

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Readers share their first concert experiences

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Whataburger just recreated Taylor Swift’s ‘Look What You Made Me

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New sock trend makes no sense, totally defeats the purpose of

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A guide to slang Houstonians use, visitors don’t understand

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‘One Great Night’ for the men, not so much for the World Series

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Is that dream opportunity really a nightmare?

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These 25 ‘hot’ jobs pay at least $100K

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Set a career goal for every month of 2016

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The new Lincoln Navigator concept is too legit to quit

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Hennessey pushes a Camaro to over 200 MPH

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BMW turns 100 years old: A look back

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Builder to debut clubhouse at 55-and-up community

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Retail wrap: Shopping center in Montgomery has new owner
Real estate briefs: 1885 Saint James Place lands new tenants
Business calendar
U.S. drillers put 9 rigs back to work
As oil prices Rise, majors eye Mexico’s deep waters
Tax breaks for oil, wind, electric cars survive in Senate bill
‘Nervous’ Mideast pushes oil to longest winning streak in a year
Montrose Management District cancels board meeting amid.

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Veteran inmates fight for freedom in Stars and Stripes program

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  • business reviews

    • Business reviews

    Promoting rice and surgical goods exports to EU

    While Pakistan benefits from high utilisation rates of textiles, exporters have not utilised GSP+ preferences for products falling under HS chapters 10 and 90 –

  • Business reviews

    Cement’s growth dichotomy

    There are two dichotomous trends in the cement sector right now. The first is that even when the demand for cement is heading north; prices

    Business reviews

    Old GENCOs should retire

    This government has done a good job in enhancing the power generation capacity of the country; the installed capacity is around 30,000MW, and virtually all the new plants that are commissioning have double the efficiencies of pre-millennium GENCOs. And now,

    • Business reviews

    Widening gender gap

    One would think that with the economic development and social progress over the years, issues like gender inequality would gradually become less stark; but that’s

  • Business reviews

    Punjab – guzzler of petroleum products

    Demand for petroleum products has gone through the roof in the last three to four years in the country and a number of factors have

    Pakistan

    • Business reviews

    CM directs timely completion of water provision, sanitation schemes

    PESHAWAR: Khyber Pakhtunkhwa Chief Minister, Pervaiz Khattak has directed concerned departments to complete ongoing water provision and sanitation schemes on time by constant monitoring and

  • Business reviews

    LNG to be supplied to Company s franchise areas soon

    KARACHI: The Acting Managing Director of Sui Southern Gas Company (SSGC), Amin Rajput, has said that LNG is the fuel of the future and its

    Business reviews

    Czech Republic delegation holds business meeting with SBI chief

    KARACHI: A 7-member delegation of Czech Republic Chamber of Commerce, Czech Republic led by Borivoj Minar held meeting with Chairperson, Sindh Board of Investment (SBI), Naheed Memon here on Saturday. Both sides expressed resolve over the implementation of Memorandum of

    • Business reviews

    Musharraf violated constitution and was damp squib

    ISLAMABAD: Talking to a private channel the minister of State for Information, Broadcasting and National Heritage Marriyum Aurangzeb said that Pervez Musharraf was a person

  • Business reviews

    Indian Sikh pilgrims return as celebrations of Baba Guru Nanak s birth anniversary end

    ISLAMABAD: More than 2000 Sikh pilgrims have returned India after celebrating birth anniversary of Baba Guru Nanak Dev Jee in Lahore. The pilgrims departed for



  • business reviews

    Business reviews

    Business reviews

    Having covered both The Wizard of Oz and Apocalypse Now, here are two more films that were incredibly difficult to make, verging on the point of collapse throughout the course of production, but at least still went on to be box office and critical successes. The Abyss Direct. Read More

    Business reviews

    With the impending release of Point Break, the reboot of the classic action film from 1991, has sent shockwaves across the internet. The original, starring Patrick Swayze and Keanu Reeves, went on to become a cult classic. When it was announced that Point Break was getting a. Read More

    Business reviews

    Every year since 2004, a list is compiled by Franklin Leonard, a studio executive in Hollywood, of 250 of the most liked un-produced scripts of the year. These scripts aren t necessarily the best scripts around, but are voted by over 250 studio and produc. Read More

    Business reviews

    Trailers are an integral part of the film industry, nothing gets people into seats at a movie theatre better than giving the audience a glimpse into what the film is going to involve. Whether its hilarious comedy or mind-blowing action sequences, the trailer is integral to h. Read More

    Business reviews

    Even the most successful film can be a complete nightmare behind the camera, with problems ranging from difficult actors, life threatening stunts, interfering studios, its a surprise that so many films actually do get made. With a long and varied history in Hollywood of fil. Read More

    Business reviews

    Business reviews

    Business reviews

    So you want to watch internet tv but dont know where to start? Then read our indepth guide to watching free tv streams on your PC or laptop [. ] Continue Reading

    Business reviews

    Discover how to watch free internet TV, movies and shows and set up your connected devices to watch media from the home network. XBMC rocks as the best media player because. [. ] Continue Reading

    Business reviews

    Find the best internet TV media streamer to buy, we look at the best independent streaming set-top boxes including Roku, Android TV, Boxee, Apple TV with our full on guide [. ] Continue Reading

    Business reviews

    Business reviews

    If you want a free TV service without subscriptions then Freeview could be right for you. Introduction The Freeview service offers 50 channels of content on a digital delivery, along with program guide. Freeview is available on all new UK television sets as well as .

    Business reviews

    The application is completely free to use and download. Some of the games will cost to purchase but the latest video is always available. Introduction The Adult Swim television channel is based in the United States and partners with the cartoon network. The programs.

    Business reviews

    This website offers the latest episodes for their programs with high quality video and high-quality audio. These videos cannot be accessed without an off-line cable subscription. You must use that subscription to connect for access. Introduction The Fox Broadcasting.

    Business reviews

    It is rare to find anything that is both good and free these days, but Snagfilms is just that, so long as you dont mind your films and documentaries a little old, quirky or off the wall. Luckily a lot of us do. Arthouse and indie film fans can rejoice that Snagfilms exists. Th.

    Business reviews

    Hulu is a great service for American users. There are a lot of exclusive videos and top quality productions that can be accessed for free to be found there and as the service aggregates content from the main networks, it is a simple, single stop to catch-up with missed TV shows.. .

    Business reviews

    There are very few shooting videos to watch on his website. However, the video provided is of very high quality. Introduction ABC Family the television channel in the United States. It is owned by Walt Disney and ABC. They offer a wide range of original movies, f.

    Business reviews

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    Business reviews

    Business reviews

    Our viewing habits are changing, and watching TV streamed from the internet is becoming increasingly popular. Discover and watch the top TV shows, Movies, radio streams, TV guides.and internet TV from your Country. Read More..

    The web is full of free streams and Online TV Websites, we just put them all in one place for you. Did you know that you can watch thousands of hours of content on a number of connected devices and get your hands on great software apps that let you watch worldwide tv shows and movies wherever you live.

    We have compiled a comprehensive list of internet television streams, websites and apps which you can use for watching television on a range of connected devices. All you need is a fast enough broadband connection and the correct media players installed on your computer. Then it’s easy to find a stream providers that offer digital broadcast services as catch-up, on-demand and live.

    You can see more entertainment than you ever thought possible in this rapidly developing market. From oursite you can search for worldwide streams your Country

    Games Console TV

    Come May and we will witness Nvidia?s first foray into the TV console gaming market. The graphics .

    Consider this: The video gaming industry is now bigger than Hollywood. And with new games being .

    HD TV

    Samsung Group seems to have all sorts of new and innovative electronic devices planned for launch .

    Movies

    Movies have always been an incredible source of inspiration. No matter what, everyone can say that .

    Having covered both The Wizard of Oz and Apocalypse Now, here are two more films that were .



    #small business crm

    #

    Compare Small Business CRM Software

    With the growing number of affordable, Web-based products on the market, more and more small businesses are looking for customer relationship management (CRM) software to manage interactions with both current and prospective customers.

    Many are seeking to upgrade from basic email marketing or contact management systems. However, the capabilities of CRM systems can range widely, with varying levels of functionality for sales, marketing and customer support. We developed this guide to help buyers understand exactly what these products can offer, so they can select the solution that best meets their needs.

    Here’s what we’ll cover:

    Common Reasons Small Businesses Shop for a CRM Solution

    Thousands of small businesses contact us every year, looking for advice to help them select the CRM solution best suited to their company. Some are just getting started, while others are looking to replace an outdated or problematic system.

    Small businesses most commonly look to purchase a CRM system because they are:

    • Hoping to consolidate customer records and reduce double-entry.
    • Seeking to automate functions (alerts, follow-up emails etc.).
    • Looking to generate, track and manage leads more efficiently.
    • Needing specific features (e.g. trouble ticket management).
    • Frustrated with current CRM software (too complicated or not enough features).
    • Experiencing transition or company growth.

    Core CRM Applications for Small Businesses

    The core component of any CRM solution, contact management systems consolidate critical customer data (e.g. names, addresses and company info) into a single database, as opposed to scattering it across many individual inboxes or address books.

    Most small businesses; any business that needs to organize contact information or associate notifications, tasks, notes, files etc. with specific customers.

    Basic sales management applications allow businesses to track deals at different stages of the sales pipeline, integrating sales activities and appointments with the general contact database. Some may also include limited automation (e.g. automatically sending follow-up emails or setting up reminders) and reporting.

    Any small business with a dedicated sales team, or that needs to organize a high volume of leads and automate follow-up (e.g. real estate agencies).

    Entry-level marketing automation applications allow small businesses to quickly set up landing pages, Web forms and email templates that inspire potential customers to take action. They may also offer some degree of automation to send targeted, personalized messages based on prospects behavior.

    Small businesses with a dedicated marketing team, and/or looking to attract potential customers through email marketing or Web traffic.

    Customer service management

    Simpler customer service applications typically focus on basic trouble ticket management, which allows small businesses to document, track and resolve customer issues.

    Small businesses with a dedicated customer service team, or any business that needs to resolve a high volume of customer inquiries and/or complaints (e.g. software companies).

    Pricing: Web-Based vs. On-Premise CRM

    Most small businesses should consider hosted, cloud-based CRM solutions. Because these systems are hosted by the vendor, they eliminate the need for you to have a dedicated IT team for managing and maintaining your own server. They also drastically reduce upfront investment and installation costs.

    In addition, they typically offer monthly subscription pricing, which makes them scale well for fast-growing companies that need to add additional user licenses or features down the road.

    However, small businesses with sufficient IT resources and capital may still benefit from on-premise CRM systems. These solutions usually require purchasing an expensive perpetual license up front, but they may become the cheaper option if you use the same system over an extended period of time.

    You can see how pricing for these two models compares to figure out what works best for you using this tool. However, keep in mind that with on-premise solutions, you might also pay additionally for upgrades, customizations or maintenance.

    Key Considerations for Small Businesses

    With so many options and feature sets to choose from, selecting the right CRM for your small business can quickly become an overwhelming task. To narrow things down, here are four key factors for small businesses in particular to keep in mind as they evaluate different products:

    Which Applications to Prioritize?
    Because CRM encompasses so many functions (e.g. sales, marketing and customer service), many entry-level products are actually best-of-breed solutions. This means they focus on only one of the core applications listed above (although all CRM systems will provide some level of contact management functionality). Integrated suites, meaning solutions combining multiple applications in one software package (often billed as professional or enterprise editions) are much more expensive.

    So before you begin shopping, start with a clear assessment of exactly which functions you need. The Best for. column in the chart above provides recommendations as to which types of companies may need which applications.

    System Complexity and Ease-of-Use
    Many small businesses we speak with say they re replacing their CRM system because it s too complicated or difficult to use. And if your employees find it too burdensome to input data into your program, you ll wind up with a spotty, incomplete customer database, which defeats the entire purpose of having a system in place.

    As a result, small businesses should pay particular attention to ease-of-use as they evaluate CRM software options. Consider solutions with smart, intuitive interfaces. Also, take advantage of the demos and trials offered by many companies to get a real sense of how user-friendly a system is.

    Integration Considerations
    While small businesses may not have as many integration requirements as larger companies, you should still consider CRM solutions that integrate with programs that you and your employees already use, such as email clients, calendars and accounting software.

    For instance, integration with email clients such as Outlook and Gmail will make it much easier to import contacts and conversations into your new system. It also allows your employees to continue using the programs they re comfortable with, while ensuring your contact database remains comprehensive and up-to-date.

    Similar software categories


    #best business laptop

    #

    Business Laptop Reviews, Ratings, and Pricing

    Looking for a notebook computer for your small office or home office? Computer Shopper’s expert reviews of business laptops will help you find the best model for your needs. Our reviews and laptop ratings walk you through the exact components and features to look for. Computer Shopper’s business laptop buying guides offer side-by-side comparisons of today’s best small-business laptops. Also, check below for lab-tested reviews of our current 10 top business laptops.

    HP’s MacBook for Business?

    The new EliteBook Folio G1 is as slim and attractive as Apple’s MacBook, but with more ports, a better keyboard, and battery life that’s almost as long.

  • T Is for Tops

    In the T460s, Lenovo has redesigned its venerable ThinkPad T-series and added the latest hardware bits. It’s still one of the best 14-inch business ultrabooks on the market, with the best keyboard in the biz.

    The Face Is Familiar

    What if the XPS 13 had a Core M? Dell’s Latitude 13 7000 (a.k.a. Latitude 7370) is a new spin on a successful, nearly-no-bezel ultralight.

  • Playing the Workstation Card

    A mobile workstation with a family resemblance to the GS72 Stealth gamer, the 17.3-inch MSI WS72 provides ample power for $2,699.

  • New Reviews



    #business careers

    #

    Marketing Manager Overview

    Overview

    “I wasn’t terribly interested in marketing in college,” says Kate Beihl, chief marketing officer at MetaCommunications in Iowa City.

    But in 2003, when Beihl was hunting for a job in Chicago, where she lived at the time, she applied for a marketing position at what was then called Children’s Memorial Hospital (now called the Ann Robert H. Lurie Children’s Hospital of Chicago).

    “I didn’t have very much of an idea of what it was. But it was this cool job where you were going to work on a website and on print materials. You were going to do a little design. You were going to do some writing and planning and events. And that diversity of tasks was intriguing to me.”

    Beihl ended up landing the job as marketing coordinator at the hospital and found that, in fact, she loved marketing. “I loved the variety of work that we were doing,” she says. “I loved the inside marketing that we were doing: Having a single client and being able to really, deeply understand the way the work that we did, whether it was creating brochures or a new campaign or signage, all led back to the growth of the organization.”

    The American Marketing Association defines its trade like this: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

    In addition to the actual marketing work, marketing managers have the added responsibilities of hiring staff and team building; vision casting and strategic planning; and managing budgets and tracking their results.

    Successful marketing brings in major revenue for companies and organizations, which is why the Bureau of Labor Statistic predicts steady job growth in this sector. In fact, the BLS expects this profession to grow at a rate of 9 percent from 2014 to 2024, resulting in 18,200 new jobs for marketing managers.

    Quick Stats

    $127,130 Median Salary

    3.5% Unemployment Rate

    Training

    Most marketing managers have at least a bachelor’s degree in marketing, business, communications or another similar field. Marketing programs generally include courses in everything from business law and economics to finance and statistics. Courses in computer science are becoming increasingly important, as more and more marketing is directed through digital means. Work experience and internships are also important, if not required, parts of marketing programs.

    Job Satisfaction

    Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

    Upward Mobility. Above Average
    Opportunities for advancements and salary

    Stress Level. Above Average
    Work environment and complexities of the job s responsibilities

    Flexibility. Below Average
    Alternative working schedule and work life balance

    Similar Jobs



    #business careers

    #

    Market Research Analyst Overview

    Overview

    Market research analysts help their clients figure out who their consumers are, what those consumers want and how much they’ll pay for what they want. Analysts reach these conclusions with traditional methodologies like focus groups and surveys, as well as newer technologies. “Our industry has changed so much even in the last five years,” says Ted Donnelly, managing director for the marketing research and focus group firm Baltimore Research and chairman for the Marketing Research Association’s national board of directors. “We have so many new tools in the tool kit.” One of those new tools is geofencing, which uses GPS or similar technology to construct a virtual fence around a business and deliver targeted advertisements to a customer’s phone as he or she walks through a store. Eyetracking, which monitors how your eye travels around a website, is another technology these professionals use.

    Market research analysts also churn out reports on sales trends and consumer demographics, preferences, needs and buying habits. They must be able to present their findings to clients in an easy-to-understand way. The process of collecting and analyzing data is logical and quantifiable; gauging why target audiences might be attracted to a particular product is anything but. This is why some of the most successful analysts seem to understand human emotions as much as they understand logic.

    The Bureau of Labor Statistics predicts an 18.6 percent employment increase between 2014 and 2024, and 92,300 new job openings. A range of employers, including research companies, colleges and government agencies, should galvanize growth in this field.

    Quick Stats

    $61,290 Median Salary

    2.4% Unemployment Rate

    92,300 Number of Jobs

    Salary

    Market research analysts earned a median salary of $61,290 in 2014, according to the BLS. The best-paid earned more than $116,740, while the lowest-paid earned less than $33,460. The aerospace product and parts manufacturing and semiconductor and electronic component manufacturing industries pay market research analysts particularly well. And if you live on the West Coast, you’re in luck: The top-paying metropolitan areas for market research analysts include San Jose, California; San Francisco; and Seattle.

    75th Percentile. $86,170

    25th Percentile. $44,350

    How much do Market Research Analysts make in your city?

    See current salary offers for jobs in this field

    Training

    Becoming a market research analyst requires at least a bachelor’s degree, but you could choose from a range of majors. The BLS notes that statistics, math, computer science and business administration are good specialties, but studying one of the social sciences, like communication, may also serve a budding analyst well. For instance, Donnelly has degrees in psychology, marketing research and consumer psychology. He says market research analysts should have both analytic skills and an innate curiosity about people. He recommends taking business management and statistical courses and says a familiarization with different software programs used for data analysis is helpful. Donnelly also recommends that analysts get their Professional Research Certification, which isn’t yet a requirement for most employers, but “it helps demonstrate that you’re very serious about what you do,” he says.

    Job Satisfaction

    Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

    Upward Mobility. High
    Opportunities for advancements and salary

    Stress Level. Above Average
    Work environment and complexities of the job s responsibilities

    Flexibility. Below Average
    Alternative working schedule and work life balance

    Similar Jobs



    #business careers

    #

    Market Research Analyst Overview

    Overview

    Market research analysts help their clients figure out who their consumers are, what those consumers want and how much they’ll pay for what they want. Analysts reach these conclusions with traditional methodologies like focus groups and surveys, as well as newer technologies. “Our industry has changed so much even in the last five years,” says Ted Donnelly, managing director for the marketing research and focus group firm Baltimore Research and chairman for the Marketing Research Association’s national board of directors. “We have so many new tools in the tool kit.” One of those new tools is geofencing, which uses GPS or similar technology to construct a virtual fence around a business and deliver targeted advertisements to a customer’s phone as he or she walks through a store. Eyetracking, which monitors how your eye travels around a website, is another technology these professionals use.

    Market research analysts also churn out reports on sales trends and consumer demographics, preferences, needs and buying habits. They must be able to present their findings to clients in an easy-to-understand way. The process of collecting and analyzing data is logical and quantifiable; gauging why target audiences might be attracted to a particular product is anything but. This is why some of the most successful analysts seem to understand human emotions as much as they understand logic.

    The Bureau of Labor Statistics predicts an 18.6 percent employment increase between 2014 and 2024, and 92,300 new job openings. A range of employers, including research companies, colleges and government agencies, should galvanize growth in this field.

    Quick Stats

    $61,290 Median Salary

    2.4% Unemployment Rate

    92,300 Number of Jobs

    Salary

    Market research analysts earned a median salary of $61,290 in 2014, according to the BLS. The best-paid earned more than $116,740, while the lowest-paid earned less than $33,460. The aerospace product and parts manufacturing and semiconductor and electronic component manufacturing industries pay market research analysts particularly well. And if you live on the West Coast, you’re in luck: The top-paying metropolitan areas for market research analysts include San Jose, California; San Francisco; and Seattle.

    75th Percentile. $86,170

    25th Percentile. $44,350

    How much do Market Research Analysts make in your city?

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    Training

    Becoming a market research analyst requires at least a bachelor’s degree, but you could choose from a range of majors. The BLS notes that statistics, math, computer science and business administration are good specialties, but studying one of the social sciences, like communication, may also serve a budding analyst well. For instance, Donnelly has degrees in psychology, marketing research and consumer psychology. He says market research analysts should have both analytic skills and an innate curiosity about people. He recommends taking business management and statistical courses and says a familiarization with different software programs used for data analysis is helpful. Donnelly also recommends that analysts get their Professional Research Certification, which isn’t yet a requirement for most employers, but “it helps demonstrate that you’re very serious about what you do,” he says.

    Job Satisfaction

    Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

    Upward Mobility. High
    Opportunities for advancements and salary

    Stress Level. Above Average
    Work environment and complexities of the job s responsibilities

    Flexibility. Below Average
    Alternative working schedule and work life balance

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