BSP orders banks to issue EMV cards to all clients by June 2018

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  • BSP orders banks to issue EMV cards to all clients by June 2018

    Magnetic business cards

    Photo from bsp.gov.ph and AP FILE PHOTO

    The Bangko Sentral ng Pilipinas (BSP) has ordered banks to issue all customers with EMV chip-enabled cards until June 30, 2018 or face penalty.

    In a statement Thursday, the BSP said the Monetary Board, its highest policy-setting body, recently issued supplemental guidelines on EMV migration that it noted finally prescribed a hard deadline for compliance and also laid down penalties for non-compliance.

    The new guidelines would “push the banking industry towards full adoption of EMV technology at a much faster pace,” the BSP said.

    To recall, the BSP earlier set the deadline for EMV migration on Jan. 1, 2017, but some banks still have yet to comply until now.

    Cards with EMV chips were deemed more secure than the traditional magnetic stripe payment cards.

    “BSP-supervised financial institutions are given until June 30, 2018, to fully comply with the EMV requirement. Failure to do so will subject BSP-supervised financial institutions to monetary sanctions provided under relevant provisions in the Manual of Regulations for Banks and Manual of Regulations for Non-Bank Financial Institutions,” the BSP said.

    While banks and other financial institutions work to achieve full compliance, the BSP said they were “mandated to book provisions for probable fraud losses starting Sept. 30, 2017 until full compliance is achieved.”

    BSP Deputy Governor Nestor A. Espenilla Jr. told reporters last week that fraud loss provisioning was added to cover operational risk.

    “If implementation was delayed, they have to estimate possible losses due to fraud because of not being EMV-compliant,” Espenilla explained.

    The BSP also urged banks to ramp up information dissemination on the process of replacing the magnetic stripe cards with EMV cards.

    “To raise awareness as well as manage customers’ expectations on the replacement of their payment cards, BSP-supervised financial institutions should intensify their public awareness programs leveraging on all available communication channels. The information should clearly indicate the date when EMV cards are available and ready for pick-up by their clients as well as the related procedures for replacing magnetic stripe cards and distributing EMV-compliant cards. BSP-supervised financial institutions are further expected to develop strategies to entice or force clients to replace their old cards with EMV cards (in effect, deactivation of existing cards by certain date, offering of rewards/freebies, and/or liability shift for skimming incidents),” the BSP said.

    “To further strengthen consumer protection and complaints handling and resolution as prescribed under BSP Circular No. 936 dated Dec. 28, 2016, the actual restitution of cardholder/s with valid claims should take place within the 10-day resolution timeline for complaints and/or requests for chargeback as a result of counterfeit fraud,” the BSP added. JPV

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    What Should Be On A Business Card For Small Businesses

    Business card

    Should you put anything on the back of a business card? Is it important to list your website url?

    Just because you only have a few inches of real estate to work with doesn t mean you still can t get your message across and do it in a way that doesn t require packing every possible bit of information about your business.

    Your business card is often the first place prospective customers look when they re searching for contact information for your small business. Having a professional looking business card forms a first impression that can mean the difference between them picking up the phone or throwing your business card in the trash.

    Here s what to include (and not include) on a business card:

    1. Logo and Tagline

    If you want your business card (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should always include the name of your business AND your logo somewhere on your card.

    And this is one area where a lot of small businesses start to really junk things up.

    Take full advantage of the back side of your business card.

    One of the questions I see the most frequently from small business owners is whether to list a title on their business card and, if so, what exactly to include.

    There are a lot (and I mean a lot) of opinions and discussions around the topic of what job title to use on a business card when you own a small business.

    Typically, job titles fall into 3 categories–no title, organizational role (ex. CEO or President), or function (ex, Director of Sales and Marketing).

    • For small businesses with only 1 or 2 employees, referring to yourself as President seems a bit blowhardy.
    • If you want people to have a clearer understanding of your day-to-day responsibilities, then something more functionally specific makes more sense (ex. Business Development Manager).
    • If you re trying to establish credibility with prospective contacts who prefer to deal directly with the owner, then go that route

    Business card

    3. Contact Information

    Back in the day, businesses had one (or at most two) telephone numbers. Now you ll often see business cards that include an 800 number, a direct line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn t have to play a game of telephone roulette.

    Why not keep it simple? Include the one or two numbers where your customers will be able to reach you. That s all, that s it!

    Along with your phone number, always be sure to include your email address. Notice I said your email address and not some generic [email protected] Nothing says Please don t contact me I really don t care about you more than pointing people to an anonymous inbox.

    Do you need to include a physical address?

    That depends on your business. If you have an ecommerce store with no brick and mortar storefront, operate out of your home, or there s no reason customers would need to visit you, leave it off. Otherwise, it s entirely up to you. However, I have spoken with a number of folks over the years who feel a physical address helps validate the legitimacy of a business.

    On the front you ll typically want to include 1) a contact name 2) email 3) phone number 4) address and 5) website –all the information prospective customers will need if they want to get in touch.

    Of course I can t talk about business card content without mentioning the fax. Of all the superfluous information you could possibly include, this has to be at the top of the heap. With the ability to scan and email documents, listing a fax number generally isn t necessary (unless you know your customers are going to use it).

    Let s just nip this one in the bud right now. Including a QR code on your business card isn t going to make you look hip or cool.

    The fact of the matter is most people aren t actually going to do anything with your business card until they get in front of a computer or tablet. At that point, it s going to take just as much time for them to pull out their phone, waste time scanning a QR code, connect to the web, and check it out as it would for them to just type in your url.

    5. Links to Social Media Profiles

    If your small business is on Facebook, Twitter, LinkedIn, Pinterest, and Google+, it doesn t take long before you wind up with a proliferation of social media profiles on your business card. Instead of giving people different ways to connect, you end up overwhelming them with a sea of social media icons and links.

    Focus on the 1-2 primary social media channels your customers actually use and leave all of the other links for your website.

    6. Services (Sparingly)

    If you have the room including a short list of services can definitely help reinforce your offerings with current and prospective customers.

    Notice I said short. Trying to list everything under the sun will only junk things up. I know when I get business cards that have a massive laundry list of services my eyes usually just glaze over.

    7. Multiple Websites (Never!)

    If you have a business website, an ecommerce site, a blog, and three social media profiles you re much better off pointing prospective customers to one url where they can then access all of your other information. In other words, don t junk it up.

    Business Card Best Practices

    Don t be afraid to use both sides of your business card. Doing so gives you more space so you allow your content to breath and also make it easier to digest for current and prospective customers. For starters, add your small business logo and tagline to the back side of your card. Then use the front side for your name and title, physical address (if you have a brick-and-mortar storefront), your phone number (one is almost always enough), and your email address and website.

    From there, you can look at ready-made business card designs or design your own.

    Have additional questions about what to include on a business card for your small business? Leave a comment below or send them to me directly.

    As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.



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    The smallest promotional gifts go a long way when it comes to promoting your business, organisation or institute. Of course, these promotional items have to be of a high quality, which is where SK Promotional Products can help you. As one of Australia’s leading providers of high quality corporate branded promotional products, we provide promotional products in Sydney and promotional products Australia wide and are the best people to talk to when it comes to creating an effective marketing strategy for your business. We will help your brand come to life through a range of printed custom t-shirts, promotional pens, corporate giveaways, lanyards, stubby holders, promotional pens, promotional bags, stress ball, caps, keyrings, usb drives, golf umbrellas, mugs, drink bottles, conference materials and many more promotional products.

    Promotional Clothing, Corporate Uniforms Workwear

    Our promotional clothing ranges from printed t-shirts, polos and caps, to quality semi tailored corporate uniforms and custom workwear for men and women. If you need it, we can supply it! Whether you want your logo embroidered on a shirt, or screen printed, our branding strategies provide different print methods to suit all types of promotional clothing for your next event, or corporate uniforms to outfit your company s staff. We supply only high quality promotional clothing and uniforms as well as workwear for men, workwear for women, flame retardant and safety wear that meet Australian legal safety requirements.

    Sydney based, we service Australia wide

    SK Promotional Products provide exceptional service Australia wide. For promotional products Sydney simply call us 02 9550 1844 direct or send through an email. Our experienced sales team are ready to help you with unique promotional ideas and a cost effective solution that meet your promotional gift requirements. We offer the most competitive industry price points, and have a proven track record to meet your deadlines and provide you with excellent customer service. SK Promotional Products have the experience, range and quality that make us the number one promotional products company in Australia.

    Promotional ProductsSK Promotional Products, Sydney. 02 9556 3800.