We offer the best prices on printing full colour Business Cards (South Africa)

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Get familiar with a few terms used in the printing industry. This will help you to understand what the designers and printers are talking about when you place your order.

The thickness of the paper is measured in grams per square metre, abbreviated as gsm. There is very little difference between the price of gloss paper and matt paper.

180gsm = Thinner paper not durable enough for business cards

300gsm = Thick paper suitable for business cards

350gsm = Thick paper, very durable and suitable for business cards

A high gloss protective coating that is applied to the business card after it has been printed. It makes the business card resistant to dirt and water stains. Normally only the front side of the business card is UV varnished.

When colours go right up to the edge of a page the designer makes the colour extend past the edge of the page or В“bleedВ” over the edge of the page. When the business cards are cut the В“bleedВ” area gets cut off. If there is no В“bleedВ” then the business cards will often have a thin white line between the edge of the page and the start of the image on the business cards.

Picture resolution (Hi-res and Low-res)

This refers to the quality of a picture and is measured in dots per inch abbreviated as dpi. The higher the resolution the better the quality of the picture. Low resolution pictures will look blurry when printed.

72dpi = Low-res. Only suitable for internet, not printing.

300dpi = Hi-res. Suitable for printing.

900dpi = Hi-res. Too high though, files size will be very big.

This is the printing method used for high volume, high quality printing and is also the cheapest way of printing high volumes. Litho printing machines cost millions of rands and are about the size of a single garage.

2. Business card prices

Your printing quote / price should include the following:

Quantity – The more you order, the lower the cost per business card.

Paper – The thicker the paper the higher the cost per business card.

Design – This is a once off charge regardless of the quantity.

Delivery – Include delivery charges when comparing prices.

500 Business cards has become an industry standard.

Warning: Printing large quantities on Inkjet or lazer printers is very expensive.

3. Business card delivery time

В“ThereВ’s never enough time to do a job properly the first time, but thereВ’s always time to fix a mistake.В”

Allow enough time for the printing company to get the job done without rushing. They need to put your job in a production line, they donВ’t just press a print button. Allow an extra few days if you are not in the same location in South Africa.

4. Business card design

Keep your design simple and professional. Don’t try to put too much information on the business card. The company or person name should be most prominent and all text shoud be easy to read without straining your eyes. Never put important information on the back of a business card because it often gets overlooked.

5. Business card design errors

DonВ’t use too many fonts, one or two fonts are enough.

DonВ’t use fonts that are difficult to read. Your business card should be easy on the eye.

Keep text and important elements at least 5mm away from the edge of the card. This will allow for some inaccuracy when cutting the job. A cutting error of a few millimetres either way wonВ’t ruin the business card.

DonВ’t use small white text (7pt or less) on a dark background because it makes the job extremely difficult to print and the text often becomes unreadable.

DonВ’t waste time trying to design your business card perfectly in MS Word, Excel or any other office program before you have spoken to the printer about what files they can use. In many cases the business card will have to be converted to another program or even re-done from scratch.

Colour varies from screen to screen and from printer to printer, so donВ’t think that the colour you see on your screen will be the same as the printed card. The best way to check colour is by referring to a colour chart to get the correct colour specifications. Your printer should have one available on request.

6. Proof reading your business card

В“The easiest way to find a mistake is to print the job.В”

Print out a few copies on your desktop printer and ask people to proof read your business card. Pay special attention to phone numbers and email addresses. Spelling mistakes and language errors can create a damaging first impression of your company. Incorrect contact details can mean having to reprint the entire job.

Remember that the final sign-off is your responsibility and you will have to pay for a re-print.

Print 100% scale samples when proofing to establish if all text is readable and pictures easy to view.

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