We help companies get their message out with professional and high-quality designs. Whether you need a Sell Sheet, Marketing Brochure, or Pocket Folder, we got you covered.
It’s About Getting Results:
- We focus on your business objectives
- We research your industry and your competition.
- We evaluate your written copy, and show you how to make it better.
- Try Getting That From a Budget Shop!
If you already have a look and feel for your company we can match it so that your materials are consistent, helping with Brand Recognition. If you have a set of corporate standards we can work with them.
If you already have a Logo, or product image we can integrate it into the background design, or as a watermark to make your brochure unique. Since all our design is from scratch we can give you a custom look.
Our design is top-notch, and when you are ready to get your Brochure Printed we can help you shop the job to get a good price.
If your serious about your business, you know that it takes more than just slick graphics to get your message across. Sure well make your brochure look great, but we do more than that.
We will effectively present your information so that it’s easily readable to prospective clients. We do this with the proper use of fonts and typesetting. Too many fonts and the reader is overwhelmed. By limiting the use to just a few key fonts, it becomes a cleaner and more coherent piece.
We use a 70/30 rule for white space to text, meaning there is 30% white space and 70% content. This a good rule of thumb to make sure you have the right balance of information on each page.
We think that there are two types of readers for marketing materials, the first group scans and the second will read in detail. It’s important to allow a reader to pick up and scan your brochure and quickly figure out what your company does, what services you offer, and why they should use you. Sure you need to have the detail to support this, but if you make the user search for the most simple of who, what, and why, you will lose them. Many businesses miss the mark on this.
Most clients have no clue how to size their brochure. We’ll help you come up with size that’s right for your business, and give you some ideas on ways to stand out from your competition.
Most Popular Sizes:
8 1/2 by 11 inches
We know that one size does not fit all. Some of you are on a tight budget, while some of you need a high-end corporate piece that needs more design than say a Small Business might.
We have priced our services to accommodate both, and for small business we offer packages that let you get what you need all at once so you can save money.
Sure you go to a design agency because you are not an expert, or perhaps you donвЂ™t have the time or the resources to develop in-house, but without some preparation you can have problems. Here are a few things to consider before you begin.
Define your audience
You need to make sure you have identified who your target audience is. What services are they looking for, what are their problems, and what benefits does your company provide.
Find samples of what you like
Many customers begin their project and have no idea what their brochure should look like. They wait for the designer to come up with concepts and then say, вЂњoh-no this isnвЂ™t what we like at allвЂќ. Without a good general direction to give your designer, you are wasting time, and more importantly your money. The best way to get started is to find a few different samples of materials that you like. If you go to a Trade Show pick up a few pieces that you think would work well for your business. Be sure to send your designer any past Brochure Samples or Catalogs that you have done. Why did these work, or not work for your business.
Know your competition
A little bit of research can give a great deal of insight into what other companies are doing. Look online and search out other competitors, perhaps outside of your local area. If your doing your search online, try various search engines to get different results.
Gather your raw materials
Unless you are a start-up company, you probably have a bank of graphics that you use, logos, Product Photos, perhaps descriptions of your business. By gathering some of this raw materials you can send these to your design company up-front so that they can see what they are working with. The most common problem is the lack of Hi-res Images for product shots. We often receive lo-res images from the web, which will not work in a printed brochure.
Here is a Checklist
- What are your objectives for this brochure?
- Who are your competitors?
- Do you have a clear benefits statement?
- Do you have a Standard Size in mind, or Custom Size?
- How do you plan on distributing?
- What quantity do you plan on Printing?
- Do you have corporate standards that you need to follow?
- What Files will you provide that you need included?
- Do you have a realistic deadline?
- Do you have design samples that you like, or do not like?
If print is dead why do I need a brochure?
If youвЂ™re running a small business, perhaps your in a trade, you might ask yourself if printed brochures are really worth it. The trend for a while has been to get away from printed Marketing materials because of the high cost. LetвЂ™s face it вЂ“ everything is online now.
LetвЂ™s say I am a homeowner and need some work done on my house. I get a few quotes from contractors. Most companies that provide services use no more than a business card. Like most people IвЂ™m busy so I donвЂ™t make an immediate decision. After a few weeks I might go back to my project and try to decide who was the best contractor to go with, however I donвЂ™t remember all the benefits of each service provider. Just from the business card and a quote I might not have all the info to make the best decision. If someone had left a trifold outlining the benefits of using their business it might be enough to persuade me to go with that contractor. So the best way to give yourself and edge might be good old-fashioned marketing techniques. That money you spend might pay back big in new customers and customer retention.
True, social media and other online web marketing have huge potential, but most small businesses have no idea on how to use them effectively, so they donвЂ™t. Take advantage that all your competition think print is dead and get an edge. Sure you still need a web site and a social media plan, but for anyone who meets their customers and only leaves a business card, they are leaving money on the table.