#harvard business journal


Q. How do I cite a case study in Harvard Business Review?

Harvard Business Review – Case Studies

This format would apply to any business case including Harvard Business Review, Ivey and MIT Sloane cases:

Author(s). Name of the case. Business Case. City. Publisher. Date. Format (Print or Web) If your format is Web include the date it was accessed.

Yoffe, David B. and Renee Kim. Apple Inc in 2010. Case Study. Boston. Harvard Business Publishing, 2010. Web. 28 October 2010.

Harvard Business School Case Study

Citation elements required and general format:

Author(s). (Year). Title of case study. HBS No. number of case study. City, State abbreviation or Country of publication: Publisher.

Smith, S. (2003). Leadership. HBS No. 7-806-122. Boston, MA: Harvard Business School Publishing.

Eisenmann, T. Herman, K. (2006). Google, Inc. HBS No. 9-806-105. Boston, MA: Harvard Business School Publishing.

In-text citation examples Harvard Business School Case Study

APA in-text citations include the author s last name, the year of publication, and the page number (for quotes), either as part of the text of your paper or in parentheses.

as the case study concluded (Smith, 2003, p. 6).

Smith reported (2003, p. 6) that the data was flawed.

Eisenmann and Herman did agree on the research findings (2006, p. 11).

as both researchers agreed (Eisenmann Herman, 2006, p. 11).

#business ideas for college students


5 low cost business ideas to start at university

Some of the world’s most famous entrepreneurs started businesses while at university; Mark Zuckerberg, Bill Gates, Sergey Brin, Larry Page – the list goes on – so what’s stopping you from starting up whilst studying?

According to recent research from Santander. over 80,000 UK university students currently run businesses while studying and collectively generate turnover of over £44m. Impressive to say the least. What’s more, over a quarter of this number plan to turn their businesses into a full-time career upon graduation.

Action point: Need a loan to start a business of your own? See how we can help here and here

Dubbed “student start-ups”, budding young entrepreneurs are maximising on being within the university environment to launch a start-up and fund their education, pursue interests, and gain “invaluable work experience as a result of their entrepreneurial ventures”.

A report from Direct Line for Business also emphasised the fact that entrepreneurialism is alive and kicking in UK universities. It found that more students than ever before are now starting businesses, with popular undergraduate start-ups ranging from creative businesses like clothing design, to hospitality and events promotion and tech-focused firms such as software development.

And it would seem that there has never been a better time to start a business while at university, if the growing number of initiatives to encourage student entrepreneurs are anything to go by.

Earlier this year, Europe’s largest student start-up event opened in Liverpool hosted by the National Association of College University Entrepreneurs (NACUE), Mercia Fund Management launched a tax efficient fund for university spin-outs, and a number of universities have been actively doing their bit to promote enterprise. For instance the University of Southampton recently held a student hackathon to find great software concepts.

With 2015 a golden age for student entrepreneurs, we’ve compiled a guide to five of the top low-cost businesses to start at university, including case study examples from a number of high-profile university entrepreneurs that have scaled their ideas into successful businesses.

To help you get your university venture off the ground, you’ll also find a handy summary of the funding and support that is available to student and young entrepreneurs in the UK.

Click the buttons above or below to find out more about the best low cost business ideas to start while at university…


Useful business start up tools

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#business games online


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#business ideas for college students


8 Easy, Low-Cost Businesses Any College Student Can Start

Hi there, you can call me Aaron. I’m cofounder at livecube and I’m based in Greater New York City Area.

Let’s face it: summer internships aren’t the best route for all students. Some with an entrepreneurial side and a business-savvy mindset just need more—both in terms of real-life experience and dollars. For students who want a high return, low barrier to entry, freedom to be their own boss and something that will look great on an MBA application, here are nine low-cost starter businesses that college students can start.

Food Cart

There are only three things you need to create a food cart: a cart/kiosk, a license to sell and food to cook. Sites like GigMasters.com offer food carts for rent across the U.S. or you could set up your own table. The key is to finding a good location such as near a college campus or shopping area. Permits range depending on the location. For instance, a permit in Philadelphia is $150, while a permit for New York City is $200. Hot dogs, baked goods and tacos sell well due to low-cost supplies and minimal labor.

Avon Sales Rep

If you’re good with sales and you want to be your own boss without the added costs of starting your own business, being a sales rep for Avon is a good bet. With just $10, you’re on the way to getting things started and unlike other direct sales companies, the starter kit is included in this fee. Set your own hours, a space for yourself in your house and run your business as you please.

SAT Tutoring

No one is more qualified to tutor prospective college students on the SATs than a college student who did well on it. SAT prep books cost between $20 and $30. Set aside money for advertising in your local paper and put up your own ads in public places. Set your hourly rate at a reasonable price. TestMagic charges $85 per hour while others go as high as $200 per hour.

T-shirt Company

Raymond Lei, creator of ooShirts. created his own custom T-shirt business while in college. If you’ve got a funny sense of humor or great design style, starting your own shirt company is a great venture. After you’ve drafted a few ideas, the next step is to find a printer. Depending on how many shirts you’re printing, costs can run high, but as long as the demand is even higher, you’ll continue to be profitable. Think about getting a stand at a local flea market or street festival to boost sales.

Moving Service

All you need to begin your own moving services is a moving truck, a valid license and some brawny friends. U-Haul trucks typically between $20 to 40 per day (plus mileage) and most movers charge about $200 to $400 for a local move. Advertise your “man with a van” service on Craigslist and on public bulletin boards. Also use the Web by posting on Facebook and Foursquare, as well as asking friends or clients to review your business on Yelp. You can also find dollies, hand-trucks, blankets, and other moving supplies on Craigslist.


Starting your own babysitting service can be easy, as long as you invest in the proper resources and become qualified. First, obtain a childcare license which can cost up to $100. You should be first aid and CPR trained, and these certificates cost about $50 (though some places, like the Red Cross, offer this for free). Advertise your service locally, or on trusted babysitter websites such as Sittercity.com and Care.com. Your best chance of success is by having a flexible schedule, such as availability on evenings and weekends. Parents will be especially impressed with students majoring in education, child psychology or art therapy.

Arts and Crafts

If you’re an artist, selling your work can be the perfect entrepreneurial venture for you. You can set up a profile on Etsy and sell your work there, as well as at arts and crafts festivals and school campuses. It might be helpful to have a website you can direct people to for photos of your work and contact information. Look at the most popular items on Etsy and at craft fairs, such as jewelry, hats, clothing and other objects. And to keep costs low, look for materials that can be repurposed (and possibly even donated by local businesses—”reclaimed” is hot these days).

Website Design

Almost every small business wishes it had a better website. If you have skills and experience with HTML, WordPress, Flash or other site-building platforms (and some graphic design chops), you can freelance your work for a hefty profit. If you want a simple projects, logos can be sold for over $300 apiece. Create packages in which you offer bundled services, such as revamping a site and starting a blog for a flat fee. Build a portfolio of mock-up home pages and bring your iPad to prospect meetings to show it off.

Did you have an enterprise to raise money for college?

Image by OPEN Forum

#business mentor


Your business mentor

If you choose our Enterprise programme, we ll equip you with an experienced business mentor to prepare you for the challenges ahead, so you ll be able to meet them head on. They will:

  • Listen : Be a sounding board for your research helping you to build your business with confidence
  • Support : Encourage you to be everything you can be
  • Highlight. Be there to think of some of the finer details that you might not have considered, such as cash flow and income projections
  • Focus: Help you maintain an overview of your business goals at all times
  • Measure – Support with budgeting and sales conversion rates and website traffic statistics

Don’t worry. Our mentors won’t try and take over – they’ll simply help you to achieve your goals.

In addition to mentoring support, where available locally, you may also gain the support of specialist volunteers who can provide you with more specific guidance around challenges that you and your business might face, such as Conversational Marketing or Search Engine Optimisation.

We didn t support this business idea. But, we do want to support yours.

#business documents


Business Document Templates

Project Proposal Template

Looking for a proposal template? Look no further. We’ve worked with business professionals in their respective fields to bring you a free, comprehensive library of proposal templates that will be sure to help your company secure the next deal.Use the templated language or feel free to customize it and bring your proposals to life! Add photos, videos, color, pricing tables, and much more. Once you’ve completed your proposal, simply send it off through our application and you’ll receive an instant notification when your recipient opened the document and how long they spent on each page; allowing you to get some insight on what matters most to them.

Service Invoice Template

  • Rental Invoice Template
  • Design Invoice Template
  • Proforma Invoice Template
  • Tax Invoice Template

  • Unclutter your desk and automate your invoicing through PandaDoc. Save time from searching for paper invoices to see if they have been completed or paid. You’ll also save time processing payments and invoicing legally binding electronic signatures. Easily duplicate invoice templates that you use regularly and organize them into folders. Even download your documents as a PDF.

    Architectural Proposal Template

  • Property Management Agreement Template
  • Equipment Rental Agreement
  • Construction Proposal Template
  • Solar Panel Installation Proposal Template

  • Spend less time behind the desk creating proposals and more time on-site or meeting with prospects. Our construction proposal templates are fully customizable allowing you to add, among other things, photos and videos of your past construction projects to highlight your company’s experience to help you stand out from the competition.Know exactly when your recipient opened the document with PandaDoc’s document analytics. Conduct real-time negotiation within the application as well to help you close the deal faster and get to the actual construction faster.

    Landscaping Services Contract Template

  • Catering Contract Template
  • Recruitment Strategy Agreement Template
  • Film Proposal Template
  • Consulting Agreement Template

  • As a consultant, you need a professional-looking proposal that will show off your area of expertise and why hiring you would save the client time and money while also improving their business. Our free consulting proposal templates are fully customizable and allow you to add photos, videos, and testimonials.Add a pricing table to your proposal and negotiate your fees for services in real time with your prospective clients. Finalize and get to work on your next job faster with legally binding electronic signatures.

    Branding Proposal Template

  • Marketing Research Proposal Template
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  • Software Development Proposal Template
  • Marketing Agreement Template

  • If you’re in marketing you know that it is essential to put out good content if you want to be very successful. Use one of our free templates to help you create a creative and engaging proposal or other documents you may need to help close your next deal. Show off what you can do or offer by utilizing the custom CSS feature or add photos and videos for all of your documents in PandaDoc.Create dynamic proposals that not only show off your capabilities, but also show your successful track record. Our document templates provide you with a great framework for winning the deal. Finalize all the details faster with electronic signatures.

    Intellectual Property Sale Agreement Template

  • Confidentiality Agreement Template
  • Website Standard Terms and Conditions Template
  • IT Project Proposal Template
  • Website Design Proposal Template

  • If you’re in tech then you need to be on top of the trends in the tech world. Gone are the days of emailing document versions back and forth. Collaboration through the cloud is how it’s done now. Enter your new favorite app: PandaDoc!Quickly and easily create proposals and other documents you may need. Collaborate with other team members in-app and conduct real-time negotiations. Receive notifications when a prospect has opened your document and see what mattered most to them. When the terms have been finalized, no need to print out the document to sign. PandaDoc has conveniently provided you with legally binding electronic signature technology.

    We reached out to many successful lawyers, accountants, web designers and other professionals who utilize documents daily to grow their business and we asked them to create our templates. They then created templates out of the the contracts, agreements, and proposals that helped them close deals faster, so you can too! They did such an excellent job that we then asked them to offer us some insider advice, or PandaTips, to help you along.

    How does it work? Browse through the various document templates to find the one you need. If you want to use PandaDoc to edit, send, and get the document signed easily, simply sign up or log into your account. Don’t forget, you can also create and reuse your own document templates. Once you send your document, you’ll know when your client opens it, signs or comments on it in real-time.

    Click “Browse the category” next to each template category to view the different templates we have made for you.

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    #sell your business


    Know When and How to Sell Your Business

    Writer, Journalist, Storyteller

    October 13, 2015

    John West is a serial entrepreneur in the truest sense. Prior to his latest startup, he had already built and sold two companies in very different industries. And he says that while developing an idea to start a business takes time, selling that same business is just as complicated.

    West started building Whistle Sports Network in 2008 after selling his second company, Silver Oak. After the Silver Oak sale, he decided to spend time with his children. As his children started watching sports, he started to notice that the media coverage, content and delivery weren t geared toward younger generations. West started to research the media industry and decided to launch a linear cable network. Today, Whistle Sports has 315 channels and 115 million aggregate fans and followers.

    During a sale, business owners have key financial and emotional considerations, like figuring out what to do once they don t own that business and developing a personal financial plan. While the lump sum from a sale can be life-changing money, it s secondary to the work as an entrepreneur, according to West.

    I ve never believed you should start a company to sell it, says West. You start a company to solve a problem and do something cool. You sell it based on how the markets are doing and how the industry is doing — you can t plan this.

    Nadia Allaudin, senior vice president of Wealth Management at Merrill Lynch Global Wealth Management in Century City, agrees and says that there needs to be an understanding for the impetus for the sale or walking away. There needs to be a lot of conversations about how you re going to handle this.

    Once a business owner receives an offer, whether expected or not, that s when the planning begins.

    Buyers can be anywhere.

    West started his first company, Enstrat, an environmental consulting firm, out of college in 1989. Soon after graduating Harvard Business School, he sold the firm to a member of his managerial team in 1996 because he wanted to make a change.

    The business was profitable, so we were able to finance the sale through debt, says West.

    Many companies are sold to key employees since these people know and understand the business and have a passion for it.

    Entrepreneurs should think about that when they re hiring people and consider grooming employees, since they may be the people to take over your business in a few years, says Tim Sabol, private wealth advisor at Ameriprise Financial in Philadelphia.

    In 1999, West went on to build Silver Oak, a company that helped state governments save money. His company created a niche and was earning about $23 million in revenues. After eight years, he accepted an offer from CGI in 2005. Three years later, he started Whistle Sports. Deals can take up to a year or two to close, which can be used to plan for what s next.

    Most of the time, how long [a sale] takes hinges on who the buyer is — if it s an internal candidate or a competitor down the street — and it always seems to take longer than people expect, says Sabol.

    Prepare for the exit.

    Leaving a business requires understanding the business s value and worth. You may need multiple valuations depending on the buyer, nature of the business and the deal. Having clear books and records helps a buyer with due diligence, and you want to have years of financials readily available so you re prepared for that unexpected offer.

    There are a lot of different business valuations companies, and you want to find one that s reputable and specific to your industry, so they know your business and the cash flow, says Laurie Barry, wealth advisor at UBS Financial Services in Chicago.

    Negotiate your responsibilities.

    As part of the Silver Oak sale to CGI, West stayed with the company for 18 months to manage the integration of Silver Oak into the bigger business and work on special projects.

    A lot of times, the company wants you there to shepherd your old employees into the new system, says Sabol.

    If you re asked to stay, inquire about the length of the commitment and the expectations of that position since this will affect your future plans.

    Make sure you understand what those parameters are, says Barry. If you don t want to stay on, what are the ramifications of those as well. That s really important for the business owner.

    Create a plan for your finances and time.

    What you plan to do with your time and how your life will look is as important as the financial aspect of leaving your business. After selling Enstrat, West moved to New York to work as a management consultant. When that firm was sold, he then started Silver Oak.

    I knew I wanted to do something on my own, so I came up with the idea for Silver Oak on napkins and planned the budget for the company, says West.

    After selling Silver Oak, since he had started a family, he put half of the sale proceeds towards college funds and his retirement. Once he started Whistle Sports, he invested the rest into the seed round. He also had to budget for the years that he didn t take a salary along the way. For many serial entrepreneurs, what s next isn t to just go sit on the porch, at least not for a long time. And it s tempting to use the entire lump sum for a new business.

    Do some analysis to figure out how much of the proceeds you should set aside for retirement, and with the balance of the proceeds, think about how much you can risk for the next deal, says Sabol.

    While some business owners have a vision for what to do next, others may decide to take some time to figure out next steps. If you don t have a plan, rediscover strengths and build your network to make a transition into something new easier. Be sure to budget for these expenses, since just rolling with it often doesn t work.

    When you re an entrepreneur, it defines a big piece of your identity, and when that goes away, it s definitely a transition, says West. I didn t appreciate that after selling the first company, but you have to find something else to focus on.

    Don t ever go it alone.

    Find a good set of advisors who you work well with and can give you great advice, says West.

    Corporate accountants, lawyers and investment bankers can help shepherd your company through a sale, and a personal accountant and attorney can assist with your personal financial planning when you do receive that lump sum. Build a team of people who commit to your business like you do because as an entrepreneur, these people will help determine your success.

    If you surround yourself with capable people with different strengths and weaknesses, you can get around any obstacle, says West. That sounds sort of clich , but it s the absolute difference.

    #business documents


    Writing an Effective Business Document

    Professional Writer and Editor

    Though the format for writing has changed, people are doing as much writing (if not more) than they ever have. Writing effectively allows you to express your ideas clearly and coherently, and it is an essential part of corresponding with others in the workforce.

    Most Jobs Require Writing e-mails, letters, memos, reports, analyses, project summaries, product descriptions, and the list goes on. The ability to write well is essential in obtaining a job (think r sum s and cover letters), in performing the job, and in being promoted. Those who do not write well and who make obvious grammar, spelling, and punctuation errors are at a disadvantage in the corporate world. To preserve your professional image, make sure that your writing is as effective as possible by following these guidelines:

    Know the Purpose and Scope of Your Document
    Before you begin writing, know the purpose for which you are writing and what you want your document to accomplish. As you write, keep your primary objective in mind (you could even type it at the top of your document and refer to it throughout the writing process, if needed; you can delete it when you are finished with the initial draft), and never stray from it. However, if in the course of your writing you discover that your focus has changed, that s okay. Simply make sure to revise your writing as needed to reflect your new purpose in order to maintain a clear, coherent document.

    Tell readers early on how they will benefit from reading your document what they will be able to accomplish, what information they will be able to gain, what product or service they will be able to purchase that will make their lives better or easier, or in what other way they will be able to benefit from reading your document..

    Identify (and Write to) Your Audience
    Knowing to whom you are writing will help you determine the tone and content of your document. If you re not exactly sure who your audience is, ask yourself who you are writing the document for or who is most likely to benefit from what you are writing. If you are writing with the intent of selling a product or service to someone or promoting a cause, you may want to ask yourself: What age are my intended readers? What s their background? Where do they live? What stage of life are they in? What are their interests? What is important to them? These and similar questions will help you to target and write to your audience.

    As you write, do be careful of technical and other jargon, acronyms, and abbreviations. Unless you are writing for a very specialized field, it is best to avoid jargon and to spell out acronyms and abbreviations on their first use. No matter your audience, you generally don t need to be overly stuffy or formal; a normal, conversational tone will usually do the job.

    Understand the Needs of Your Reader
    Once you have identified your audience, try to anticipate the information that your reader will want or need, and identify and include that information in your document as you write. Also try to address any potential arguments or concerns readers might have, and address those, as well.

    Organize Your Document
    Follow the standard format for the type of document you are writing, whether it be a memo, letter, e-mail, r sum , report, advertisement, project summary, or other communication.

    For longer documents, start with an outline, and work from there. The beauty of word processors is that you can easily restructure your ideas later if necessary. Creating an outline helps you determine early on if you are including all of the information that you need to. To help you be as complete as you need to be, ask yourself who, what, where, when, why, and how. Who am I writing to? What is my purpose? And so on. Though you will not always need to answer all of these questions in your documents, you will probably want to include information to answer most of them most of the time.

    In your introduction, tell the reader the purpose of your document and what you want him or her to do. In subsequent paragraphs, group related information together, and generally include only one key point in each paragraph or section. When listing information in paragraph format, use first, second, third, and so forth, or use a bulleted list, in order to help your reader easily follow the organization of your document.

    For longer works, also use headings and subheadings to indicate the sections of your document. Such visible structure allows readers to find the information that they need quickly and easily.

    In your conclusion, restate the main purpose of your document, and tell the reader what you want her or him to do with the information you are providing, whether that be to buy a product or service, change or adopt a company policy, give you a promotion, etcetera.

    Identify the Benefits to the Reader
    Especially for advertising, sales copy, and other documents meant to persuade, identify and emphasize the benefits of a product, service, or policy, for example, rather than just its features.

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    #business mentor


    Small Business Mentoring Program

    Anyone interested in developing or setting up a small business.

    What you get

    Mentoring services are provided by nearly 90 highly experienced business people with skills and qualifications in a wide range of industries and disciplines. For minimal cost, Victorian small businesses can access the wisdom and experience of the Small Business Mentoring Service (SBMS) mentors. Visit the SBMS website to read more about the backgrounds and expertise of the SBMS mentors.

    An SBMS mentor can help you with:

    • starting new businesses
    • setting objectives and direction for your business
    • writing business plans
    • developing more effective marketing strategies
    • increasing sales and profits
    • identifying new products and services
    • improving time management
    • identifying new opportunities.

    How to apply

    There are three ways that you can book a mentoring session.

    Small Business Clinics

    Small Business Clinics offer free 45 minute sessions with a mentor at 121 Exhibition Street, Melbourne. You can now view available mentoring sessions, read up a mentor’s profile and book one that has expertise in particular industries or strengths.

    To book a session click on the link below, or call Business Victoria at 13 22 15.

    Small Business Bus

    Free 45 minute sessions are also available at the Small Business Victoria’s Small Business Bus which is a van travelling around metropolitan and regional Victoria.

    Mentoring sessions on the Bus must be booked in advance.

    Ongoing Paid Mentoring with SBMS

    Small business owners and people intending to start a small business can book longer sessions on an ongoing basis with a mentor of their choice who have specific skills and industry backgrounds.

    These sessions are longer than the free 45 minute sessions and enable clients to engage with mentors over a longer period of time on a regular basis.

    Number of Sessions

    #business banners


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