#business plan model
Business Model vs. Business Plan vs. Business Planning
What s a business model? How does it relate to a business plan? Or, better yet, business planning? They live together. They synchronize. Your business planning makes your business model happen. And your business plan is a regular step in your business planning. It isn t business plan vs. business model, the way some people seem to think. The business model is like a destination. The planning is how you re going to get there.
Alan Gleeson sent me a copy of the book shown here, Business Model Generation. It s also a website. and perhaps most important, a collective work on what a business model is and how to use it. With an excellent website and a very intriguing way of sharing the work, the thoughts, and the collective creativity. That part of it is fascinating, well worth the visit, even if it weren t also an excellent summary of the business model.
Just to give you the idea, here below I ve taken just a blog-sized clip from a proposed one-page business model summary. That s. taken from the web (you can click it to go to the full-size original ):
I m so glad to see this new work on business model. I confess, I ve thought of the phrase business model as just a trendy buzzword for how you make money in the business. While I think that s still true, at least to some extent, this kind of organized thinking is obviously valuable, if you use it right.
Alan, who is managing director of Palo Alto Software s UK Subsidiary, recently answered the business model vs. business plan question in a quest post on TechCrunch :
it is worth clarifying the difference between a business plan and a business model. A business plan details the business opportunity you are seeking to exploit. A business model takes the form of either a simple verbal description or a one page visual representation.
Alan also adds this important note about what a business plan really is:
modern business planning is flexible, agile and concise, and more about goal setting than bound physical documents. This planning process brings numerous benefits for the entrepreneur, not least an ability to look at the operation holistically, to ensure internal focus and to ensure that cash flow management is a key priority.
I said above that the business model is like a destination, and the planning is how you get there. Let me add that the planning I recommend isn t just a map, or a route; it s that plus a GPS and real-time traffic and weather information. And in that analogy, the business model is the destination.
Thanks for the reminder. I actually got a copy of this book a few months ago and it promptly got buried under more books. This makes me want to use for a new project I m working on.
I think business planning needs to take a step beyond both business plans and the business model concept.
My understanding is that business models are that which establishes a business mission, process, marketing strategy and executes them to test viability strengths and ultimately success. Once the test is done return to the model to improve it.
That said I believe one should simply make use of a tried business plan build the model, around it restructure retry until it is found sound. Such a model can be used and reused as a template for businesses in that particular industry/market.
The one-page Business Model contains no numbers or mention of competitors or risks. Its purpose is to explain the landscape and the mission. The Business Plan s purpose is to convince (e.g. potential investors and partners) that the mission is attainable (despite the competitors and risks). The Strategic Plan provides the details of the how to achieve the goal the actual path and timeline. I would like to see a unified process defined for creating the three documents in sequence.
simplulo, thanks for the comment, but I disagree with the business plan s purpose is to convince . The situation and context defines the purpose of a business plan. For example, my favorite business plans have the purpose of setting the steps into the right sequence, and defining the metrics, and layout out meaningful projections, to help manage and steer the business; to be used by the business owners. Of course some business plans do, indeed, have the purpose you suggest; but that s far from universal. And a lot of us would define a strategic plan differently than you do, but there again, you re definition is as right as anybody else s, as long as you don t try to say that s universal. I don t think of a strategic plan as defining the actual path and timeline. My point: it s not as simple and well defined as you suggest.
Agreed, but it wasn t my intention to provide details, rather to express the need that led me to this page (and many others). I gave three sentences, one for each document in a sequence, followed by the takeaway: I would like to see a unified process for creating the three documents. Among the many business-plan structures I found was one whose sections mapped neatly to regions of the Business Model Canvas: 1. Marketing Plan, 2. Operational Plan, 3. Financial Plan. That was a start.
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